MyAgencyEnginePrepared forPRD Real EstatePenrith
PRD Real Estate
Concept for discussion · Penrith

Your database, working for you all year.

Past buyer enquiries, tenant enquiries, landlords and orphaned contacts: the people sitting quietly in your database who may have been forgotten, left unassigned or simply haven't heard from you in a while. MyAgencyEngine gives each of them a property plan with PRD Penrith's name on it, without a single cold call.

Watch the videoSee how it works
0+
contacts in a database like yours
1 email
from your office, to your own list
$0
cost to PRD Penrith
The problem

Cold calls to old data rarely pay off.

Most of your database hasn't heard from your office in a long time. Calling through it costs agent hours and rarely starts a real conversation.

Agent time

An hour on the phone to old data usually means a handful of conversations, and most of them are "not right now".

Connect rates

Numbers change, people move, and most calls to old enquiries go unanswered.

Email only

Many contacts only ever left an email address. A phone campaign never reaches them.

Experience

A cold call about selling, years after an enquiry, rarely feels like service.

How it works

Three moves. We do the work.

1
One email, from your office

We write one email with your office. Your office sends it to its own database, from its own system. People open it because it comes from a name they know.

Inbox
PRD Penrithnow
Your 2027 property plan
Thinking about a move next year?
Penrith Panthers
Members update
Bank
Your statement is ready
Woolworths
Your weekly specials
Hi Mia, planning a move in 2027?
Your free property plan shows the suburb, every cost before the price, and a team lined up in order. With PRD Penrith's name on it.
Build my 2027 plan
Sent by PRD Penrith · Unsubscribe
2
A plan with your name on it

Everyone who taps it gets a property plan with PRD Penrith's name on it: what the suburb is doing, every cost before the price, and a team of professionals lined up in order.

Mia's plan · Example
Glenmore Park
Prepared with PRD Penrith
Every cost before the price
Deposit
Stamp duty
Legal and inspection
Moving
Your team, in order
1Mortgage broker
2Conveyancer
3Building inspector
4Insurance
5Utilities and NBN
3
Warm leads to your team

When someone is ready to sell, one button checks their plan with your office. It lands with your sales team, from a person who already trusts you.

James's plan · Example
Selling, then buying
Prepared with PRD Penrith
Step 1 · The sale
His home in Penrith
What the street has sold for, selling costs, and what he could walk away with.
Step 2 · The next home
Buy first or sell first
Both paths side by side, with the timing laid out.
Check my plan with PRD Penrith
Sent to your sales team
What's in their plan

Why people in your database tap the email.

A plan built for their situation, with PRD Penrith's name on it. Free for them.

Their suburb

Recent sales, prices and how the suburb has moved.

Their property

What the street has sold for, and what they could walk away with.

Every cost before the price

Deposit, stamp duty, legal, inspection and moving.

Schemes they might be eligible for

First home guarantee and stamp duty concessions, by state.

Buy first or sell first

Both paths side by side, with the timing laid out.

Their team, in order

Who they need and when, from finance to moving day.

What your office sees

Who clicked, who's planning, who's ready.

Who clicked, who built a plan, each person's stage and what they need next, sorted for the team that should pick it up, from week one.

0
Clicked
0
Plans built
0
Ready to talk
To sales
James · selling in Penrith
Leah · selling, then buying
Keep in touch
Mia · first home, 2027
Tom · buying range checked
To property management
Priya · next investment
Sam · landlord, second rental

Example figures and names, for illustration only.

Who it's for

The people already in your database.

Tenant enquiries

Renters who enquired on one of your rentals. When buying comes onto their radar, their plan shows what the suburb is doing, every cost before the price, and the schemes they might be eligible for.

Past buyer enquiries

People who enquired and never bought, or bought through you years ago. When they want to move, their plan starts with the sale, and one button checks it with your team.

Landlords

Your landlords buying their next investment. Their plan lines up the property manager, and that goes straight to your property management team.

Orphan data

The forgotten, unassigned part of your database: contacts left behind by agents who moved on, or never followed up. Often the biggest group, and nobody is talking to them.

How your office is paid

A reward after each settlement. PRD Penrith never pays a cent.

Your office is rewarded when a plan from your database settles, including plans that don't become a PRD Penrith sale.

Offset the rentFund staff rewardsPay for staff events
Built to protect your name
  • Your office sends from its own list, with an unsubscribe in every email.
  • Disclosures are built in.
  • A client's details only go to a professional when the client says yes.
  • Your office sees who clicked, each person's stage, what they need next, and which team should pick it up.
  • Your broker, conveyancer and inspector: the people you already work with. Our partners cover the rest.
The pilot

Here's how we'd start.

  1. Early November
    We meet again and go deeper on your database: the numbers, the categories, your partners and what you expect. We confirm the formalities.
  2. Early December
    We test everything, ready for full deployment.
  3. Mid December
    We set the send ramp with you: how smooth, how steep. We model it together.
  4. Mid January
    MyAgencyEngine is fired up. From week one you see who clicked, who signed up, and who's selling.
The concept video

PRD Penrith's version, in seven minutes.

MyAgencyEnginefuelled by MyPropertyAIConcept for discussion. Prepared for PRD Penrith. Confidential.